Saturday, October 02, 2004

McDonald's critics are just talking junk

The Times

By Mick Hume

I confess that we sometimes allow our young daughters to eat fast food.
After all, it doesn’t seem to have done Wayne “Whoppa” Rooney much harm, does it? These days, however, buying your children the odd McDonald’s Happy Meal is enough to bring the miserabilist tendency out in boils.
Many now seem to agree with the American professor who described McDonald’s advertising as “the last socially acceptable form of child abuse”. This week, when McDonald’s UK announced that profits had stagnated, the gleeful response brought to mind the corporation’s advertising slogan “We’re lovin’ it”.

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