By Leigh Holmwood
The advertising industry has reacted with alarm to Ofcom's junk food ban, saying that the proposals go much further than originally envisaged and would harm British television.
Ian Twinn, the director of public affairs at advertisers' trade body ISBA, said that Ofcom had been influenced by political opinions rather than hard evidence.
"These proposals are harmful to UK television, damaging to the competitiveness of UK plc and will not reduce obesity," he said. "We fear that the Ofcom board members have been influenced by political opinion and the campaign's assertions, not the evidence."