BBC News
New research suggests that buying organic food can make people feel better, even before they eat any of it.
Supermarket chain Sainsbury's says simply making the choice to buy organic can induce a sense of well-being.
Consumers told the company in focus groups that buying organic gave them more control over what they eat.
Sales of organic food have now topped £1bn annually, with the market growing twice as fast as that for conventional groceries.
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