The Sunday Times
By John Arlidge
McDonald's took its eye off the ball, according to its new boss, Charlie Bell, who is now thinking outside the burger box to restore its fortunes
‘Fat, dumb and happy!” shouts Charlie Bell, the boss of McDonald’s. Bell is not lampooning Morgan Spurlock, the man behind the anti-McDonald’s documentary, Super Size Me. He is describing McDonald’s recent business performance.
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Sunday, September 26, 2004
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