The Guardian
By Mark Sweney
The food industry is tonight launching its biggest-ever joint TV campaign to promote a healthy food labelling system that aims to derail the Food Standards Agency's own "traffic light" plan.
A coalition of 24 companies including Tesco, Coca-Cola, Cadbury Schweppes, Sunny Delight and Kellogg's are ploughing £4m into an 18-month campaign to promote the "guideline daily amount" system.
The campaign is set to go head-to-head with the FSA's own marketing push, thought to be worth around £1m, which is due to break later this month.
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