The Guardian
By Mark Sweney
The Food Standards Agency is tonight launching the TV campaign to promote its controversial "traffic light" food labelling system designed to promote healthier eating.
A series of 10-second, animated ads - developed with ad agency United London - aim to show how simple the system is for identifying products with high fat, sugar and salt content.
The £2m the FSA is spending on the campaign amounts to only half that being spent by a food industry joint marketing initiative that launched last week, promoting an alternative labelling system.
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