Wednesday, March 07, 2007

Fizzy drinks giving way to water and juice

The Guardian

By Rebecca Smithers, consumer affairs correspondent

Bottled mineral water is now out-selling cola in London, a report reveals today, and health conscious consumers are helping to fuel a continued growth in the soft drinks market, opting increasingly for still products such as water and juices rather than fizzy substitutes.
The research by the manufacturer Britvic finds pure juice, "sports" drinks and blended beverages known as smoothies have shown the fastest percentage growth in the take-home sector. And sales of water have risen by 11% to achieve £643m in sales.


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