Perhaps there was a sense that the major battles facing Britain's vegetarians had been won. Veterans recall the fight for better labelling along with the quest for menu choices that didn't begin and end with ambiguous lentil bake.
Yesterday, 200 years after the Reverend William Cowherd first publicly advanced the principle of abstinence from flesh-eating, senior figures in the vegetarian movement found themselves rallying the troops for one more skirmish.
On May 1, Masterfoods began using animal products in famous chocolate bars such as the Mars Bar, Bounty, Snickers, Twix and Milky Way. The taint also affects Maltesers and Minstrels, which have traces of whey - a product of cheesemaking which itself involves the use of rennet, a chemical from calves' stomachs. The recipe change also applies to the popular ice cream versions of the confectionery bars.