Friday, July 07, 2006

Taste for Quorn boosts Premier

The Guardian

By Katie Allen

Premier Foods is enjoying solid sales growth on the back of rising demand for its fungus-based meat replacement, Quorn. The food group behind Branston pickle bought Quorn last year in a £172m deal and the acquisition is paying off. Premier said in a trading update yesterday that Quorn sales had shown double-digit growth in the first half of this year thanks to more advertising and new products such as fajita strips and satay sticks.


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