The Times
By Julian Evans
RUSSIANS have a reputation for being cold and unfriendly.
But nothing could be further from the truth. In fact, they are a warm and emotional people.
The key to doing business in Russia is getting things on to a personal footing. You could do this by bringing a present from Britain to your business client. Russians love all things British, particularly luxury items from Harrods, Fortnum & Mason and Burberry. Souvenirs from Chelsea Football Club also go down well.
Having a boozy dinner is the best way to break the ice. Proposing long and sentimental toasts is also a good idea, but never sip your vodka — it should go down in one gulp.
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