Monday, August 07, 2006

Brewers and publicans lift their cask ale glasses to a rosy future

The Guardian, p. 21

By Katie Allen

As the Great British Beer Festival drew to a close in London over the weekend, real ale campaigners were celebrating a record number of visitors and predicting a brighter future for cask ale.
The onslaught of cheap lager multipacks, fewer manual labourers and desertion by big name brewers have all been blamed for cask ale's demise. While big names such as Abbot Ale and Old Empire have posted rises, overall sales of cask ale (living, unpasteurised beer) have been falling for years.


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