The Guardian, Business, p. 20
By Simon Bowers
Jacob's Creek boss breaks ranks to say the £3.99 bottle smells.
Supermarkets and multinational wine groups are making pricing claims that bear little, or no, relation to the true value of the wine they sell, according to a leading industry executive.
Jean-Manuel Spriet, UK boss of the company behind Jacob's Creek, has broken industry ranks to accuse some of his competitors of promoting misleading "half-price" discount deals. He claimed they did so under pressure from powerful supermarket buyers. Mr Spriet, chief executive of Pernod Ricard UK, told the Guardian: "They [other wine suppliers] make the wines designed for sale at £3.99, introduce them at a higher price, and then bring the price down ... they start at £7.99 and are discounted down to half price, which is crazy."
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