Sunday, May 21, 2006

Big Mac bites back as salad drive wilts

The Sunday Times

John Arlidge and Lois Rogers

Health fears over chain’s burger relaunch
THE salad days are over at McDonald’s. The fast-food chain’s British outlets are to undergo a “back to burgers” relaunch after years of trying to promote sales of pasta, fresh fruit and salads, under pressure to encourage healthy eating.
McDonald’s is introducing a giant burger — 40% bigger than a Big Mac — to be launched in time for purchase by television viewers during next month’s World Cup. The “Bigger Big Mac” will be followed by more new products over the summer, which the company says will give “a twist on existing burgers”.


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