By Simon Bowers
· Contract catering business shaken by TV campaign
· Many families opting for healthier packed lunches
The catering company that brought the infamous Turkey Twizzler into Britain's school kitchens yesterday admitted that Jamie Oliver's campaign against sub-standard school dinners had taken a healthy bite out of its earnings, wiping £10m off sales in six months.
The celebrity chef's Channel 4 television series School Dinners has shaken the contact catering industry to the core, leaving steadily retreating revenues and a number of multimillion pound contracts that have failed to attract bidders - despite the promise of more money from the government.