Wednesday, May 17, 2006

The Jamie Oliver effect: school dinner firms feel the cost of parental backlash

The Guardian

By Simon Bowers

· Contract catering business shaken by TV campaign
· Many families opting for healthier packed lunches
The catering company that brought the infamous Turkey Twizzler into Britain's school kitchens yesterday admitted that Jamie Oliver's campaign against sub-standard school dinners had taken a healthy bite out of its earnings, wiping £10m off sales in six months.
The celebrity chef's Channel 4 television series School Dinners has shaken the contact catering industry to the core, leaving steadily retreating revenues and a number of multimillion pound contracts that have failed to attract bidders - despite the promise of more money from the government.


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