By Sarah Hall, health correspondent
· Scans show why some people can't resist
· High activity seen in those more sensitive to reward
Scientists at the Medical Research Council have unearthed the perfect excuse for overeating: it's in the brain. Researchers at the council's cognition and brain sciences unit have come up with the first neurobiological proof as to why some people seem unable to resist food.
The research, published today in the Journal of Neuroscience, not only provides evidence that some people are particularly susceptible to images of food but helps to explain the power of food advertising.