The Guardian, International, p 18
By Oliver Burkeman in New York
Organic Rice Krispies, organic Frosted Mini Wheats and even organic Pepsi may define the future of American eating habits after Wal-Mart, the world's largest retailer, revealed plans for a huge expansion into pesticide-free foods.
The all-powerful supermarket chain argued that its shift would democratise organic food in the US, bringing it within reach of shoppers who could not afford to pay a 20% or 30% premium. But critics say the effect will be to force down organic standards, squeeze farmers' incomes, and undermine health benefits.