Sunday, January 07, 2007

On the breadline: Britons to pay £1 a loaf... and rising

The Guardian

By Denis Campbell

The price of a loaf of bread is set to break through the £1 barrier because of the soaring cost of wheat.
Global shortages of the cereal owing to crop failures pushed bread prices up in 2006 and a further expected increase of about 15 per cent will raise the cost of a standard white loaf by about 6p.
A Hovis square cut white loaf has risen by 22 per cent since last autumn and now costs 94p at Asda, Tesco, Sainsbury's, Morrisons and Waitrose, and 99p in Somerfield.


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