By Kate Patrick
BIG Brother may be dead for the time being, but long live the celebrity chefs who keep the reality TV ball well and truly rolling. Channel 4 viewers will this week be treated to the first instalment of Jamie Oliver's newest crusade: to find, among four green young chefs, somebody capable of running his or her own restaurant - or, as the publicity puts it, "to transform a rundown rural boozer in Essex into a successful upmarket gastropub".
The chefs are not unknown to Jamie, having come through his Fifteen training programme (50 trainees have now graduated from the scheme, which is run by the charitable Fifteen Foundation). Now Jamie's Chef is going to be expected not only to run a kitchen, but, in a massive step-up, to handle front-of-house, source ingredients, pay bills and talk the talk. The day-to-day rigours of being a professional chef responsible for your own - or someone else's - bottom line will be laid bare, a stark warning to anyone with aspirations in this direction: it's no walk in the park.