Wednesday, January 17, 2007

'Traffic light' labels ad ready to go

The Guardian

By Mark Sweney

The Food Standards Agency is tonight launching the TV campaign to promote its controversial "traffic light" food labelling system designed to promote healthier eating.
A series of 10-second, animated ads - developed with ad agency United London - aim to show how simple the system is for identifying products with high fat, sugar and salt content.
The £2m the FSA is spending on the campaign amounts to only half that being spent by a food industry joint marketing initiative that launched last week, promoting an alternative labelling system.


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