Monday, February 26, 2007

Cadbury's graveyard stunt falls flat

The Guardian

By Richard Luscombe

As a marketing promotion, it seemed like a splendid idea: hide a coin worth $10,000 in a well-known place, and tantalise treasure hunters by offering the finder a chance to win up to another $1m. But even the most well intentioned public relations plans sometimes come a cropper, and yesterday Cadbury Schweppes was forced to apologise for its "tasteless" stunt.
Choosing an historic graveyard to hide the coin proved the undoing of the idea; a cemetery that contains some of America's greatest revolutionary heroes.


No comments: