Monday, February 26, 2007

A warm glow: entrepreneurs start up 'farmers markets without the draughts'

The Guardian

By Angela Balakrishnan

Situated on a bustling high street in south-west London, Farmers' City Market appears to be just another shop. The only clues to what may lie within are the two white statues of cows. A glimpse inside and it soon becomes clear that this is not your average store.
But nor is it your average farmers' market. This is a venture that aims to provide all the quality and reliably sourced food of other farmers' markets but without the draughty surroundings and temporary stalls. More ambitiously, the three founders, Jana Satchi, Stephen Wilkinson and George Beach, say they want to redefine food shopping.


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