By Felicity Lawrence
Industry criticised over controversial new guidelines on fat, salt and sugar
The food industry's new nutrition labelling scheme makes its products look healthier than they really are and is fundamentally flawed, a report published today says.
The manufacturers' labelling scheme has been adopted and promoted by at least 21 leading food companies and supermarket groups since January in opposition to the traffic light labelling scheme proposed by the government watchdog the Food Standards Agency.
But the new industry labels, which tell shoppers how much sugar, fat and salt products contain as a percentage of their total "guideline daily amount" (GDA), use figures that are "misleading", the National Heart Forum says.