By Owen Gibson, media correspondent
Gillian McKeith, the You Are What You Eat presenter, has agreed to drop the title Dr from her company's advertising after a complaint to the industry watchdog. She has made millions from book and health food spin-offs, but her credentials have been questioned by some experts.
After the Advertising Standards Authority came to the provisional conclusion that the honorific was likely to mislead the public, McKeith Research said it planned to drop it from its advertising, obviating the need for a full investigation. The complaint was brought by a Guardian reader who learned of Ms McKeith's academic credentials from a recent Bad Science column by Ben Goldacre.
The self-styled health guru has consistently argued she is entitled to call herself a doctor because of her distance learning PhD in holistic nutrition from the American Holistic College of Nutrition.