The Guardian
By Simon Bowers
Britvic admitted yesterday it had underestimated the impact of health concerns on UK fizzy drinks sales, revealing that the carbonated drinks market suffered its severest ever decline in the two months since the company's flotation in December last year.
Saying the slump had been in the "strong single digits", chief executive Paul Moody said: "The decline we have seen this year in January and February has been more severe than anything we have seen in the past ... The consumer trend towards 'better for you' is accelerating."
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