Wednesday, March 22, 2006

Jamie Oliver extends Sainsbury's ad contract

The Guardian

By Julia Day

Celebrity chef Jamie Oliver will continue to encourage the nation's shoppers to "Try something new" at Sainsbury's, after signing a new contract to star in the supermarket's adverts. The new one-year contract extension will take Oliver's association with Sainsbury's into its seventh year, during which time he has gone from a cheeky chappie "naked chef" to the high-profile and (...)

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