The Independent, Life & Culture
By Julia Stephenson, The Green Goddess
Fiji Water is extolled by nutritionists and celebrities as the non plus ultra of liquids. Apparently rich in silica, it is cleverly marketed as veritable elixir of youth and health. And that's not all. According to its website "Fiji Water never meets the compromised air of the 21st century". What a load of old cobblers.
This crazy thirst for designer water is having a devastating environmental impact because of the huge resources needed to extract it from the ground, package it and ship it round the world. Some 22million tons of bottled water are transported each year between countries, according to the Earth Policy Institute.