The Times, times2
SpongeBob says you must eat your greens
Parents know that if you slap a cartoon character on a box of choco-doughnutgolden-honey-Os, or any brand of breakfast sugar “with added vitamins”, children will pester for that particular box of sweeties disguised as cereal.
Some well-meaning creatives have now turned the idea on its head, using cartoon characters to promote fruit and vegetables. There is, after all, a precedent — US spinach growers said that Popeye’s antics increased sales by 33 per cent (although who’s to say that children actually ate the stuff?)
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