Sunday, January 29, 2006

Top crisp maker crunches fat levels

The Sunday Times

By Mark Kleinman and Jon Ungoed-Thomas

WALKERS, the manufacturer of Britain’s bestselling crisps, is to cut saturated fats in its products by more than 70% amid rising concerns about the health risks from snack foods high in salt and fat.
PepsiCo UK, owner of Walkers, says the reformulation is the biggest relaunch of the brand in its 58-year history. A £20m campaign to promote the new crisps will be headed by Gary Lineker, the former England footballer who is now a BBC sports presenter.

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