Friday, January 06, 2006

The baker who beat McDonald's

The Times, Europe

By Richard Owen in Rome

AFTER a five-year battle, the fast-food giant McDonald’s has retreated from a southern Italian town, defeated by the sheer wholesomeness of a local baker’s bread.
The closure of McDonald’s in Altamura, Apulia, was hailed yesterday as a victory for European cuisine against globalised fast food.

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