The Sunday Times
Sainsbury and M&S are leading the drive to cash in on interest in better quality food. Report by Richard Fletcher
IN the coming weeks almost every member of staff at J Sainsbury will receive a pack containing tuna, coriander, chilli and soy sauce.
Chief executive Justin King hopes that the goodie bag will encourage his staff to try Jamie Oliver’s marinated tuna, a recipe that is part of a Sainsbury advertising campaign to encourage us all to “try something new today”.
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