Monday, January 30, 2006

Food giants accused of underhand tactics to target child customers

The Independent, Home

Martin Hickman, Consumer Affairs Correspondent

"Food companies have hijacked new technology such as the internet and text messaging to promote sugary and fatty food to children, a report on junk food's "marketing tricks" claims today.
An investigation by the consumers' association Which? found sophisticated use of mobile phones and computers were among 40 "underhand" ways of advertising unhealthy snacks and meals to children."

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