Monday, June 19, 2006

Australian rival could ignite smoothie wars as Britons seek healthier lifestyle

The Guardian

By Katie Allen

It started out as one man's quest for a lunchtime detox. Now it's a multimillion pound business with its eye on every high street in Britain. Crussh juice bars are revelling in the country's growing thirst for healthy eating and the government's latest attack on junk food.
The chain of natural fast foods and squeezed-to-order juices sells more than 1m smoothies a year and is opening a new branch every six weeks. Today sees the launch, on the Strand, London, of its 14th store and hopes to take its orange and lime green brand abroad by the end of the year.


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