Monday, June 19, 2006

Waitrose offers 'ugly' fruit and vegetables at discount rate

The Independent

By Michael McCarthy, Environment Editor

The first shift appears today in the big supermarkets' ruthless quest for picture-perfect fruit and vegetables, long hated by many farmers and growers for the waste that it involves.
Waitrose, the upmarket chain owned by the John Lewis partnership, is launching a range of "ugly" looking seasonal fruit at discounted prices for use in cooking. The "class two" produce will be either visually flawed or oddly shaped, according to Waitrose, but otherwise perfect for eating.


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