The Observer, Cash, Environment
By Guy Clapperton
Keen to do your bit for the planet, but fear that it will cost you?
By now, consumers are more aware than ever of issues surrounding the impact their goods and services have on the planet. The problem, so often, is the cost; you want to do the 'right thing' but you believe it's not affordable.
This is the sort of preconception that drives the green lobby to distraction. They believe that you can make a lot of small changes to your life that a) won't take much effort if any, b) will have a positive impact on the environment and c) will save you some money.